Cross platform application impacts your product’s ability to reach different types of audiences that use various devices, i.e laptop , tablets and phones. Responsive design an approach aimed at building applications that provide an optimal viewing experience, easy reading, and navigation with a minimum of re-sizing, panning, and scrolling, across a wide range of devices (from desktop computer monitors to smartphones).
As the use of mobile devices continuously grows and everyday more users are browsing with web applications from their mobile devices as well as from their desktop browsers, the need to support cross-platform applications is growing and the ability to accommodate for this lies in building a responsive design application and system.